To No One’s Surprise, Beyoncé Looks Incredible in Her New Ivy Park x Adidas Campaign


The latest, sure-to-be-sold-out collection from Beyoncé and sportswear giant Adidas is officially on the way.

Yesterday, the official Ivy Park social media channels shared first-look images of Beyoncé modeling the newest gear, and in traditional Bey fashion, she looked absolutely stunning in the series of campaign photos. Keeping her makeup fresh and neutral and her honey-highlighted hair long and flowing, she showed off the Ivy Park x Adidas designs, which include flared track pants, cycling shorts, cropped hoodies, sweat suits, bodysuits, and even structured blazers.

The icon paired the sporty looks with different variations of her branded Adidas sneakers, including her leather Superstar platforms and the forthcoming neon-hued version of the Ultraboost; she also modeled a pair of clear PVC stilettos that are not part of the collection.

beyonce ivy park adidas


beyonce ivy park x adidas


“DRIP 2 October 30 #ThisIsMyPark,” read the caption alongside the photos, confirming the new collection’s release date.

The first iteration of the sportswear collab, which debuted back in January, featured a mostly monochromatic theme of maroon-colored merch, but with the second go-round, Beyoncé is featuring a more vibrant and diverse spectrum of colors, like neon yellow, emerald green, and minty blue.

beyonce ivy park adidas


beyonce ivy park adidas


Beyoncé first teased the release of the new drop on her personal Instagram, where she shared a digital mood board hinting at the look and aesthetic of the upcoming collection. In the vibrant clip, images of an open field, a forest, ivory statues, and zoomed-in shots of Bey herself rocking lime-green eyeliner flash on-screen behind the phrase “This is my park.”

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Shop the new collection here.

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