Minneapolis is gorgeous during the winter, but it sure is cold and windy. After I grew tired of having to speedwalk from my car to my office, the supermarket, or a brewery, I decided I needed to invest in a coat that would keep me warm when the temperatures plummet to zero degrees or even below that. I had certain criteria when I hit the market: I wanted to invest in a “for life” jacket that could do it all from season to season. It needed to be waterproof and tactical, yet still not look like I was wrapped in a blanket. I also knew that I wasn’t ready to pay $1,000. Did a cheaper but equal option exist?
I wound up buying the one jacket that fit all my needs: Askov Finlayson’s The Winter Parka. Within just days of getting my parka delivered, I knew I’d found the perfect coat to keep me warm. I’m pretty sure I wore it every single day last winter! Here’s why I love The Winter Parka so much.
1. Warmth, warmth, warmth
Askov Finlayson designed the Winter Parka to withstand temperatures as low as negative 20 degrees, and it absolutely lives up to the job. There’s never been a day too cold for the Winter Parka to keep me as warm as a hot cider or a freshly roasted s’more. Not that I’m sweaty or fire-hot – the Winter Parka keeps me at exactly the right temperature for comfortably going about my day, whether it’s a brisk walk to the office or an ambitious winter hike.
2. It looks as good as it performs
I’m not just warm when I rock my Winter Parka – I look good, too. The same features that make the Winter Parka so remarkably warm – 3M Thinsulate 100% Recycled Featherless Insulation, a micro-ripstop Bluesign-certified taffeta lining that’s beyond soft, and a water resistant 100% recycled outer shell– make sure I look prim and proper instead of puffy and Michelin Man-esque. With the Winter Parka, I go straight from my car into meetings without worrying about looking ridiculous.
3. It’s designed for the outdoors
The supreme warmth of the Winter Parka comes from its optimization for outdoor conditions. There are seals at the cuffs to keep cold air out, and there are snapping storm flaps over the zippers too. If you’re wondering how Askov Finlayson decided that, of all things, these are the most important possible features, look to co-founder Eric Dayton. He studied the entirely synthetic, ornament-free outdoor getup of his friend Will Steger, a famed Arctic explorer, and designed the Winter Parka based on how the true professionals kept warm in round-the-clock freezing conditions.
4. Affordable direct-to-consumer pricing
Despite how fashionable and warm the Winter Parka would clearly be, I’ll admit I hesitated at first because I thought no jacket this high-tech could be so inexpensive. I was wrong! The Winter Parka’s low price comes not from low quality, but from Askov Finlayson’s customer-friendly business model. The brand only sells direct-to-consumer, so there are no middlemen the company needs to pay on its journey to you.
5. Durable, waterproof, and winter-ready
There are no feathers in the Winter Parka, so the down won’t slowly leak out of the seams over years of use or worse, be totally worthless for keeping you warm if it gets wet. And since it’s synthetic instead of down-based, it’s fully waterproof, so even during all-on blizzards, my parka doesn’t drip forever once I come indoors. This long-lasting, impermeable jacket is more winter-ready than any other coat I’ve owned.
6. It’s not just climate-neutral – it’s climate-positive
All this talk of synthetics might have you thinking the Winter Parka is bad for the environment. Not only is the Winter Parka made from almost entirely recycled materials, but Askov Finlayson operates on a carbon-positive model that they call “Climate Positive.” It offsets not just 100 percent, but 110 percent of its carbon emissions every year. The Winter Parka is the jacket that gives back, and one that made me feel good about spending my money with the company.
7. It’s backed by a “one winter” guarantee
I didn’t hesitate to buy my Winter Parka, but Askov Finlayson’s “one winter” guarantee gave me an extra safety net. If I wasn’t happy with my Winter Parka after using it for most of the winter, I could return it before the spring officially began. Not only would the Winter Parka secure me from the cold, but it would secure my wallet from being depleted on an unsatisfactory jacket. Between the one-winter guarantee and the affordable price, how could I resist?
If you too want the highest-tech, sleekest, winter-readiest parka around, buy the Askov Finlayson Winter Parka now for $50 off with discount code: SAVE50. For a limited time, you can get incomparable warmth that looks and feels good all winter long.