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Kendall and Kylie Jenner are the latest designers to extend their clothing offering beyond traditional sizing.
As the industry continues to realize the need for extended sizes, the Jenner sisters have made their first foray into the market in partnership with size-inclusive retailer Ashley Stewart.
Available now, the collection has been designed with curvy women in mind and offers a selection of holiday-ready styles including sparkling separates, a dress, a sleek black jumpsuit and accessories. The pieces are available in sizes 10-24. As part of the partnership there will be three drops – beginning with holiday (there are currently seven styles available) and continuing into early next year.
The youngest of the Kardashian-Jenner clan have found huge success with their eponymous line of clothing, and it will no doubt delight fans of the brand who have previously been unable to shop from the collection.
James Rhee, Ashley Stewart’s chairman and CEO, said in a statement that the site’s “core mission has always been to advocate for women, which includes providing her with equal access to the fashion styles they love.”
Kendall and Kylie are following in the footsteps of older sister Khloe whose denim-turned-activewear-turned-officewear line Good American offers sizes up to a 24 across its entire range. It also introduced size 15 jeans to help bridge the gap for those women who fall between traditional and extended sizes. On its website, the brand states, “We want to let all the ladies who sit in the 14 to 24 size bracket know that we make all our jeans up to a size 24; meaning while the styles remain exactly the same, the garments are designed to truly work for you body and fit as good as they look.”
This is the second time Kylie has made headlines this week, following Monday’s revelation that she has sold 51 per cent of her Kylie Cosmetics business to Coty to help transform the brand into an “international beauty powerhouse.”