I’ve never frolicked through a rose-filled garden in a frothy tulle gown before, or sashayed through an ancient Roman mansion in an embellished cropped jacket and billowy floral dress, but I imagine that’s the feeling Giambattista Valli’s elaborate, ethereal designs evoke. In fact, that’s exactly what H.E.R, Kendall Jenner, Chiara Ferragni and the rest of GV’s crew do in the campaign visuals for the designer’s upcoming H&M collection, which perfectly juxtaposes delicate, feminine silhouettes with streetwear edge.
“We were dancing in this beautiful hallway with all these old statues and paintings surrounding us and it was like we were at a rock n roll ball in the middle of a palace,” singer H.E.R. tells ELLE.com of her favorite memory from the shoot. Shot by renowned fashion photography duo Mert and Marcus and styled by Melanie Ward, the H&M x Giambattista Valli crew took a trip to Rome to stay true to Valli’s Italian roots.
H.E.R stars in the campaign, wearing a breezy long-sleeved floral gown with ruffles running along the shoulder paired with matching floral socks and heels. In another photo, the “Slide” singer shows off the edgier side of the collection, donning a sheer black dress with floral appliqués and a black cropped blazer with a colorful floral print on the wrists and along the lapels.
“The dresses in this collaboration are so comfy and cute and soooo good for all occasions,” she adds, which she suggests pairing with sneakers. But her personal favorites from the collection? “The hoodies,” she says, which range from a leopard print version to a white one with gold embroidery and one with the Giambattista Valli logo printed on the front.
“There are so many ways to style the pieces [especially] the hoodies. They are comfortable but still fabulous and easy to wear with a skirt,” she continues. H.E.R. poses alongside other familiar faces in the campaign, including actor Cameron Monaghan (Shameless), DJ Clara 3000, model Luka Isaac, musician Chris Lee. The full collection drops on November 7 in-store and online.
Click through the gallery below to see the full campaign.